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I've used Mally Volumizing Mascara for quite some time now due to the fact I thought I could not find something better. I'm form of fussy approximately my mascara. It has to move on without problems without clumping or getting "spidery". It has to put on all day with out reapplication and cast off easily at night. It surely cannot irritate my eyes. Most of all, it has to make my eyes pop. I prefer now not to get smudging below the eyes, but this has always seemed to be a wish that's not possible to fulfill. I'm an older female so I'm no longer hoping to look like a twenty year old but I want to make the most of what I even have. This does everything I like about Mally but at a decrease price factor. I love the skinny brush due to the fact I'm capable of get to the roots of my lashes which offers the effect of eyeliner without need to apply something which could age me (which eyeliner sometimes does). As I draw that brush via my lashes I sort of spin the comb. (Back inside the '60s Yardley of London used to call this "twirling".) If vital, you may use a comb to present your eyes a softer look, if that your aspect. Even if my eyes tear and melt the mascara, it definitely does now not worsen my eyes. I've used a LOT of various mascaras over the past forty years and that is my favourite . . . Thus far! ;) Oh, yeah, I almost forgot! It does now not smudge so I can ultimately wear mascara on my decrease lashes without steady wiping at the shadows left by way of different brands (shhh! Yes, even Mally). UPDATE: It's the give up of 2019 and that is still my preferred mascara. Tried switching multiple instances due to the fact this was out of inventory at the time I needed to order. Baaaad! I'm staying with Vivienne Sabó. It hasn't allow me down in nearly three years.